Press Release

22/03/11

Friends of the Supergrid takes an innovative and smart approach on EU affairs posting videos on www.viEUws.eu

Friends of the Supergrid* has chosen www.viEUws.eu, the leading video platform on EU affairs, to post videos that explain the importance of building up a supergrid to facilitate the trading of electricity across Europe.

"The use of new tools such as videos and web 2.0 is becoming more and more important in lobbying campaigns. This is why we’ve decided to go beyond traditional communication channels and engage a targeted audience through videos. This will help us to promote large-scale energy inter connection in Europe. To that end, we’ve chosen to work with a credible platform, viEUws.eu, a smart and innovative communication channel on EU affairs", stated Ana Aguado, CEO of the Friends of the Supergrid.

"We are delighted that the Friends of the Supergrid have chosen our digital platform to reach stakeholders involved in shaping EU policies. The significant rise of online videos is a testimony of the importance that this tool takes in communicating opinions and ideas. We are convinced that many more organisations will rapidly embrace the digital revolution and use videos to raise their profile and promote their opinions and ideas towards EU decision-makers in a different and arguably more effective manner", stressed David Thual, Managing Director of viEUws.

*Friends of the Supergrid (FOSG) is the transmission backbone of Europe’s decarbonised powersector. More information at www.friendsofthesupergrid.eu

 Watch FOSG’s videos on the importance of building a supergrid in the EU