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EPO – Finalist Non-European countries – The QR code, Masahiro Hara

Invention: The QR code

QR codes, the ubiquitous black-and-white squares found everywhere from billboards to product packaging, have completely changed our concept of what bar codes can do. Uniquely suited to the digital age, the QR code pervades virtually every facet of contemporary consumer life, and it increasingly connects the physical world to the virtual worlds in our pockets.

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