In an exclusive interview with viEUws at Green Week 2014, Mitch Hedlund – Executive Director of Recycle Across America – talks to leading environment journalist Sonja van Renssen about the role of standardised labels in boosting recycling.
Hedlund explains how the recycling system works in the United States. She underlines that recycling in the US had a bad start. However, three years ago her organisation introduced standardised colour labelling for waste containers, which significantly improves the quality of recycling. The Executive Director of Recycle Across America shares her hope that in the coming years standardised labelling will be better integrated in the US recycling system and in a longer term perspective could be adopted globally. Finally, Mitch Hedlund argues that Europe could be a frontrunner and help spread the labels.