In an exclusive interview with viEUws, Marco Lambertini – Director General of WWF International – talks to leading environment journalist Sonja van Renssen about global, post-2015 Sustainable Development Goals (SDGs).
Lambertini argues that environmental protection can no longer exist as an isolated issue. “We need to integrate environment into all goals that deal with economic growth, such as poverty reduction, health and gender equality,” underlines the Director General of WWF International. The Millennium Development Goals (MDGs) focused on developing countries, but SDGs should establish a more universal and global agenda, he adds. Lambertini says that change cannot rely just on political and private business initiatives . He imagines a fundamental change in WWF’s campaigning strategy from giving information to really empowering people – also through digital media – so that their joined voices and forces can make a difference both locally and globally.